As a long-time partner to the NRL, WK Studio relished in the opportunity of rejuvenating the NRL Telstra Premiership brand as part of a whole of game strategic reset.
Built upon a powerful new creative platform, the entire brand is now bold, confident and agile; the stage is set to showcase the raw magic of the modern game in 2019.
The Gold Coast Commonwealth Games have been widely lauded as elevating the event to inspiring and unprecedented new levels and WK Studio are proud to have helped orchestrate the strategic and graphic delivery from initial bid to closing ceremony.
From emblem creation through to look and wayfinding programs, our extensive guidelines ultimately helped GOLDOC and all their delivery partners, shape how Gold Coast was presented to the world.
ICC Cricket World Cup 2019
WK Studio have been long-term partners to the ICC working across numerous global properties, including the next Cricket World Cup in England & Wales.
In a strategic change of direction, a new perpetual icon has been born and a flexible brand framework adopted over traditional look and feel programme uniquely aligned to the host nations.
We were delighted to be given the opportunity to work with the Australian Olympic Committee (AOC)/IOC/Partners/Broadcasters/Federations and Athletes to develop a new brand positioning and strategy, as well as a new architecture and rejuvenated visual identity system.
One vision, one team, one identity was a two year process of engagement, development and implementation that has delivered extraordinary results.
We were invited to help Tourism and Events Queensland unify their identity and reposition the tourism offer nationally and internationally from selling destinations to experiences.
The successful new positioning and look was launched alongside the ‘I know just the place’ campaign in partnership with JWT.
WK Studio were proud to deliver the new brand and be part of the team responsible for delivering the new national netball league, Super Netball.
In an Australian first, Netball Australia, Suncorp, Telstra and Channel 9 united to provide a single platform for the brand launch that strategically elevated women’s sport both on and off the court.