WiteKite is a strategic brand consultancy – a world-class team of passionate creatives, branding experts and cultural consultants based in Sydney, Australia with an extended team located across the globe. Our passion and expertise is in creating brands for sport, event and place. 

We innovate through creativity to keep global sports brands at the top of their game

We build event brands for commercial success to excel on the world’s biggest stages

We connect communities and culture to place, helping drive change and deliver enduring legacies


With unrivalled expertise and relentless creativity, we are shaping a future of unprecedented growth for brands that move the world. If you’d like to find out more or work with us, let’s connect. 

We’ve had the privilege of delivering brands for the Olympics and Commonwealth Games.

We work with international and national sports and tourism governing bodies, leagues and clubs.
We’ve been behind countless successful major event bids (including the FIFA Women’s World Cup and Rugby World Cup 2027/29).

We’re proud to have created over 30 World Cup brands (including 3 that achieved unprecedented success in 2023).

Sport. Event. Place.

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