Curiocity Brisbane

Explore : Create : Play

Brand strategy & positioning
Brand naming & identity
Copywriting
Print & digital marketing collateral
Guidelines

WiteKite and Excalibre Insights were appointed by Tourism and Events Queensland (TEQ) to define, name and brand a new festival Curiocity, an annual interactive event in Brisbane, exploring the connectivity between art, science and technology.

One of a series of initiatives developed in parrallel to the successful 2032 Olympics bid, helping to position Brisbane as a global leader in big ideas – science, arts and technology, we implemented the digitally native brand across marketing, activations, bookings and venues.

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WiteKite created a distinctive, agile and progressive identity, establishing a landmark annual event with international delegates and participants for the city of Brisbane.

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Sport. Event. Place.

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