Hardik Pandya
Believe
Brand strategy & positioning
Brand identity
Brand guidelines
Artwork creation, management and delivery
Defining the brand for a cricket superstar, WiteKite partnered with RISE Worldwide to develop an identity for the Mumbai Indian’s captain and Indian national team member, Hardik Pandya.
WiteKite created a bold and vibrant ‘HP lightning bolt’ icon and visual style that captures Hardik’s dynamic character and explosiveness on the pitch as well as representing the cricketer, fashion icon and entrepreneur across every brand and channel that he creates and promotes.
A futureproof, iconic and recognisable brand designed for a global audience, and a flexible visual identity and system that can live confidently on everything from his personal equipment to sports merchandise to fashion items.
Sport. Event. Place.
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