NRL Telstra Premiership
Our stage. Raw magic.
Research
Brand strategy & positioning
Whole of game brand identity & architecture
League masterbrand, all sub-brands including teams
and theme rounds.
Online brand and technical guidelines
Artwork creation, management & delivery
Ongoing campaign activation
Ongoing brand guardians
Our Stage relates to the platform, structure and field of play – a consistent graphic style. Raw Magic relates to the clubs and players (like actors on the stage) providing the unexpected – a permission slip to keep pushing the brand forward. The two forces always creating a constant tension.
Following 18 months of extensive engagement, research and market testing nationwide, we delivered the strategic repositioning with a whole of game delivery framework, repositioning and elevating NRL Telstra Premiership as an entertainment product. A digital-first brand evolution, involving the creation of the masterbrand, sub-brands and extensions.
Sport. Event. Place.
© 2024 WK Studio Legal