Rugby World Cup France 2023
Daring tradition
Brand positioning & strategy
Brand identity
Full brand architecture
Visual strategy & implementation
Brand & stakeholder workshops
Wayfinding
Licensing & merchandise
Brand and technical guidelines
Artwork creation, management and delivery
WiteKite was honoured to reinvigorate the World Rugby template and create its 10th Rugby World Cup brand.
The France 2023 identity was simple, agile and Daring Tradition. An unexpected blend of strength, sensitivity and playfulness that visually underpinned a deep narrative and event vision. A mobius that constantly connects the brand, reinvents with purpose, creativity and innovation, did things differently.
A 5 year program, and complete identity system with carefully choreographed sonic and colour strategies and implementation plan from brand launch to final whistle.
WiteKite has worked with World Rugby for over 20 years – from masterbrand to community programmes to global properties including the Women’s and Men’s Seven’s and Rugby World Cups.
Sport. Event. Place.
© 2024 WK Studio Legal