ICC Men's Cricket World Cup India 2023

A festival of emotions

Brand Positioning
Brand Identity
Brand Strategy
Visual Strategy
Animation
Video Production
Copywriting
Merchandise
Wayfinding
Brand Uniforms
Brand Mascots
Brand and Technical Guidelines
Asset Management

WiteKite partnered with the ICC to deliver the Men’s Cricket World Cup India 2023 identity, a brand based on emotion that connects, inspires and unites the world. The event brand idea is a celebration and expression of the emotions that create the world’s ultimate one day cricket contest, inspired by India’s concept of the Navarasa: the nine emotions of the performing arts.

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The result? A fun, vibrant and adaptable event brand identity that flexed across broadcast and 10 host cities. The brand was brought to life in many colourful ways including wayfinding, hospitality, mascots, opening and closing ceremonies, visual animations, digital, and much more.

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Sport. Event. Place.

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