AUS Breaking
Join the movement
Brand positioning & strategy
Naming
Full brand identity development
Campaign and event activation
Staff and athlete collateral and uniforms
Brand and commercial guidelines
Artwork creation, management & delivery
Ongoing brand guardians
Breaking will make its debut at Paris 2024. WiteKite is helping guide the team at Aus Breaking to create the right impression.
WiteKite joined a cooperative of sports industry specialists to help guide, name and position Aus Breaking – to help the team arrive in Paris ready to perform at their best and with all the tools and systems in place to continue their rapid growth as the newest Olympic sports governing body.
Agile and digital ready, it’s built around a bold, modern font, distinctive black, white and gold colourway and the cypher (the stage upon which breaking is performed). The result? An agile, fun, youthful and distinctive organisation and matching athlete community is now ready to go!
Sport. Event. Place.
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