Criiio
anywhere : anytime : anyone
Research, strategy & positioning
Full brand identity development
Masterbrand & all sub-brands
Campaign & event cycle activation
Brand guidelines
Artwork creation, management & delivery
Ongoing brand guardians
WiteKite was privileged to partner the ICC in developing Criiio from big idea, to naming, identity and launch to ongoing guardianship as it grows. An opportunity to engender support and engagement for all forms of social cricket and encourage participation on a global scale, alongside traditional formats and pathways.
Central to the identity is a unique name and bold, agile identity system developed from a digital first perspective. An umbrella brand to launch multiple legacy programmes and activations – year round and at every major event, direct and through host nations and member organisations.
A fresh, dynamic and high energy brand taking the world by storm – engaging new audiences, celebrating play and causing social change beyond the game.
Sport. Event. Place.
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