Sydney Coliseum Theatre
Live at the Coliseum
Brand positioning & strategy
Research & naming
Full brand identity
Uniforms & training
Brand guidelines
Static & digital wayfinding system
Artwork creation, management and delivery
Ongoing outdoor and online marketing
Ongoing brand guardians
WiteKite worked in partnership with Cox Architecture, Excalibre Insights and West HQ to deliver a world-class and iconic new theatre to western Sydney.
As part of a broader delivery at the West HQ entertainment precinct, Sydney Coliseum Theatre was named and launched in December 2019 – creating a vibrant and dynamic new multi-mode home for West End theatre and the Arts.
A beautiful new, state-of-the-art location and comprehensive wayfinding system featuring an iconic name and strong and functional identity that flexes fluently between owning its own content, and supporting the delivery of artists’ content – agile, distinctive and aligned across every print and digital application and channel.
Sport. Event. Place.
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