Australian Geographic

It's in our nature

Brand strategy & positioning 
Brand identity 
Copywriting 
Merchandise & licensing ranges  
Retail design 
Brand guidelines  
Artwork creation, management & delivery 
Campaign and sub-brand development 

Established in 1986, Australian Geographic is a much-loved household name. The brand’s new look honours its past as it builds its future, whilst staying true to what makes Australian Geographic so special: a not for profit, Australian-owned, trusted, independent, community-focused brand.  

The new tagline, “It’s in our nature” is set to drive, celebrate, promote and protect the wonder and diversity of Australia. The brand’s purpose is to inspire love and care for Australia: our nature, our people, our places. 

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The result? A modern, future-focused identity built for today and the digital age, considering touchpoints across print, digital, social, merchandise and in-store. 

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