Noël Sydney
Feel the magic of Christmas come alive
Brand strategy & positioning
Full brand identity & guidelines
Copywriting
All print & digital marketing collateral
Staff & volunteer uniforms
Event dressing & wayfinding
(incl. design team mentoring)
WiteKite developed the creative for the first Noël Sydney. A free community Christmas festival and partnership between AGB Events and Destination NSW.
A world-first digital forest, night market, light and music festival had been conceived but needed a brand and campaign to engage the community. The digital forest was the inspiration for a graphic forest to dress the event with a distinctive tone of voice and palette to cut through all other Christmas noise in-market.
A striking yet simple brand, delivered in record time that received wide praise and helped the event achieve huge success. Activating the Sydney Opera House, Royal Botanic Gardens and Macquarie Street in the heart of the Sydney CBD, the event was filled to capacity every night, with visitors not just attending once but returning time and again. Noël Sydney is set to become another annual event and key component of the Christmas and New Years Eve period.
Sport. Event. Place.
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