Queensland Tourism

I know just the place

Research
Brand strategy & positioning
Brand identity
Copywriting
Guidelines
Artwork creation, management and delivery

WiteKite, in partnership with JWT were appointed to re-engage audiences via Queensland’s unforgettable experiences. Re-positioning Queensland at home and around the world.

The brand platform ‘I know just the place’ allowed Queensland to powerfully and personally share all the amazing experiences it can offer – told by those that know, those that grew up there, live there and make it unique. We instigated and crafted a characterful, personal and beautiful signature identity literally written by Queenslanders, for Queensland to connect with the world.

QLD-Tourism2
QLD-Tourism3
QLD-Tourism4
QLD-Tourism5

A transition from destination marketing to experience marketing, we launched a beautiful, characterful and distinctive identity, guidelines and playbook followed by campaign delivery across all activations and channels.

QLD-Tourism6
QLD-Tourism7
QLD-Tourism8

Sport. Event. Place.

© 2024 WK Studio      Legal